Habyt announces the opening of its first hotel in Berlin and launches company-wide rebrand
- Continuing its extensive expansion and growth, Habyt Group announces the opening of its first hotel in Berlin, The Waterfront with 144 studios.
- Located in the heart of Berlin’s Friedrichshain, Habyt - The Waterfront will offer both short and long-term stays for guests.
- Combined with the opening, the company unveils its fresh new brand created by world-renowned agency DesignStudio.
BERLIN, Germany, 11 July 2023: Habyt, the world's leading flexible housing provider, is launching its first hotel. Located in Berlin, in the heart of the Friedrichshain district, Habyt - The Waterfront marks an important milestone for the company - the opening of the company’s first hotel in Europe.
A hotel that feels like home, The Waterfront will offer short-term accommodation for anyone visiting the city and looking for the ultimate Berlin experience. Guests will be able to enjoy the lively atmosphere and cultural scene of Friedrichshain, a district located at the intersection where the city center meets a picturesque lakeside - Rummels Bucht. With a thriving nightlife and a great mix of parks, bars, cafes and restaurants, Friedrichshain is one of the most sought-after destinations for creative communities and young professionals. The area is also well-served by public transportation, providing easy access to other parts of the city, and the Brandenburg Airport (BER).
Combining the vibrancy of Berlin with nature’s serenity, Habyt - The Waterfront hosts a total of 144 cozy private studios. All rooms are fully equipped with everything guests need for a comfortable living. The rooms feature a Queen size bed, working area, kitchenette with a mini fridge, stove, and grilling microwave, and private bathroom with toiletries, hairdryer and towels. High-speed Wi-Fi and Smart TV’s are also provided in every room. The building includes further 92 studios dedicated to long-term stays for guests who wish to stay for 3 months and longer. The property has a unique look, featuring specially designed wood panels, carefully selected furniture items, matching custom-made accessories and art pieces.
Guests will have full access to multiple stylish community areas located on each floor of the building, with the main common area situated on the ground floor. Here, they can make new connections, update their “work from home” setup or have a private meeting in one of the meeting rooms. The largest community space on the ground floor is equipped with a shared kitchen, working areas, a meeting room, and comfortable sofas. Habyt - The Waterfront also features a welcoming Café for guests and their visitors, offering multiple menu options to start the day and tasteful snacks to enjoy anytime.
Combined with the hotel’s opening, the company unveils its fresh new brand created by world-renowned agency DesignStudio. Habyt’s goal with the rebranding project was to create a distinct identity that would reflect the company’s values and mission, and consolidate its recently acquired brands – Common in the US and Hmlet in Southeast Asia – under one global flexible housing company. To help define Habyt’s brand strategy, architecture, tone of voice, visual and verbal identity, the company appointed global design agency DesignStudio, which has previously worked with brands such as Airbnb, Deliveroo, and British Airways, among others.
As a result, DesignStudio created the brand purpose titled “Your next move unlocked,” which reflects Habyt’s commitment to removing the traditional barriers associated with housing, empowering its tenants to seize opportunities and live anywhere. The new brand strategy focuses on delivering a highly utilitarian experience, with a visual identity that takes inspiration from architectural floor plans and a new bespoke Habyt logo that reflects opening opportunities through the symbol for opening doors.
Luca Bovone, Founder and CEO of the Habyt Group said, “The recipe for effective rebranding begins with a profound understanding of our customers' needs, fused with our forward-thinking vision for a fresh category we've named 'flexible living'. We've gathered insights from over a thousand individuals, including both tenants and property owners. We've taken their perspectives into account and radically transformed them into a unique viewpoint, showcased in our state-of-the-art brand elements. We've laid the groundwork to create a distinct connection with clients of all ages and varying needs, positioning ourselves as the preferred brand for their living requirements.”